Accountancy firms could be missing out by not providing information to their clients on how to expand their businesses

The Economist Intelligence Unit says that companies today earn a third of their revenues from overseas, but in two years time that figure will nearly double to 60% (See Note 1). Operating internationally has always presented challenges and the current economic environment has complicated the rules of the game still further. Through increased financial fragility at home, renewed government regulation and with a move of power and resources from established countries to the emerging economies, doing business around the world is becoming progressively more important. 

Martin Pollins, Managing Director of Bizezia Limited, the UK's leading provider of web apps for professionals serving the SME market, says: "Although doing business overseas presents challenges, the rewards for businesses speak for themselves. The trouble is that most SMEs do not know where to start. That is why the Bizezia Doing Business series of publications has proved so popular with many clients of accountants across the country."

"Clients, and prospective clients, look to the professional community for advice in these matters and the firms that will succeed are those that are in a position to provide it." says Martin.

Bizezia has published 19 detailed guides to Doing Business in other countries, as well as a publication for UK exporters (See Note 2). Each publication is delivered in an attractive format with a high degree of personalisation for the accountancy firm.

"The first place most prospective clients go to find out more information is the web and if they can't find what they are looking for on your site they won't take the next step of making contact with you and won't see you as a forward thinking accountant that can help grow their business" concludes Martin. "Offering your prospects and clients free and useful high quality information that can help them grow their business and profit margins is worth its weight in gold for your reputation and future business".

Ends

Notes to editors:

  • Source: EIU survey of large businesses
  • Guides are availble for: Isle of Man; Spain; Malta; Russia; India; Panama; Barbados; The Netherlands; Hong Kong; China; Oman; USA; France; Australia; South Africa; Turkey; Canada; Pakistan and UAE. There is also a guide to doing business overseas for exporters .
  • There is help out there for firms who don't have a huge in-house budget or time to create content internally themselves. They can use a website content provider like Bizezia.
  • Bizezia provide high quality, unique website marketing apps and practice management tools. Bizezia's products are designed to make business easier, encourage people to to visit your website and to keep them coming back.
  • Bizezia's EziaNews is an ideal example of how to keep your website current and informative. It's a daily round-up of the business news that can be placed on to your website with no effort on your part and gives your clients, prospects and staff instant access to the latest business news.
  • UK-based Bizezia provides value-adding solutions to professional firms, ranging from website marketing apps through to practice management tools. Its core business is in developing, improving and offering ways of making business easier.
  • Bizezia can trace its roots back to 1986, at a time when accountants were beginning to develop innovative marketing strategies for the first time. Then, with the launch of the Internet, Martin Pollins, founder of Bizezia, saw a new business opportunity to provide marketing and administrative products specifically for professionals serving SMEs, which would be available on their own websites with the aim of attracting potential clients and improving the level of service to existing clients.
  • Martin Pollins, chairman and founder of Bizezia, is a Chartered Accountant with wide experience in corporate finance and business management. He ran his own accountancy firm in Sussex and was the first accountancy firm in the UK to advertise on television. Martin went on to create and launch the CharterGroup Partnership (the UK's first accountancy network) and then LawGroup UK, one of the largest networks of lawyers in the country. He also served on the ICAEW Council for several years.
  • Operations director, Iman Rouane, is an honours journalism graduate, who has worked on a number of magazines, including Marie Claire and BBC Eve and was also a freelance newsreader for several radio stations across the south east. She joined Bizezia in 2005. For further information about any of Bizezia's products contact Iman on +44(0)1444 884222.